Commercial Photography:
In today’s photography world, YouTube has taken center stage by promoting the average person to claim that they are a professional photographer because they watched a few videos, have a website and boast their expertise on how to photograph something other than people. The more this is happening, the more photographers are getting discouraged. On the contrary, good commercial photographers are busier than ever because they know the business of good photography. By attending this class, not only will you learn more than “just the basics”, but you will learn how to apply those basics to other projects that will put your knowledge above the YouTubers and other photographers as well.
I will discuss the difference between Portrait/Wedding photography and Commercial photography.
We will work with basic products, then move to more difficult products like glassware and chrome which are highly reflective surfaces. Then we will talk about food photography, and I will show you the secrets of food photography positioning and lighting. I will talk about design, composition and working with layouts and Art Directors.
This will not a photoshop class, however, understanding and learning some of the ways to make your commercial images look more professional will help set yourself apart from the competition. I look forward to seeing you all in August 2022 for this event.
Meet the Speaker
Joe Glyda is a Commercial photographer for over 45 years specializing in Food and product, Architecture and Aviation. He worked as a staff photographer at Kraft Foods for 36 years and created mouth watering images for ads, brochures, recipe booklets and other print media and the company’s website. He was instrumental by introducing digital technology to Kraft back in 1993, which then completely changed the 8x10 film based studio into a full service digital studio by 1995. His leadership in the digital field along with his commercial photography expertise led him to teach at PPA conventions, Texas School, West Coast School, Image Explorations of Canada and Lamar School of Photography, and Kelby One training.
After taking an early retirement from Kraft in 2009 he continues to photograph food projects but has expanded his product and aviation assignments through his own company Joe Glyda Photography, Inc. Joe is an energetic photographer with an keen eye and sense of adventure that keeps him on the cusp of creating great images.
He received the Nikon industrial photographer of the year in 1995. The Gold Medallion for excellence from PPA in 1999 and was the co-chair for the photography section of the FIRST book on digital photography in 2001 which set the standards in Flexographic printing. Joe is a PPA Master Photographer, a Photographic Craftsman, and a PPA Master Artist.
His has published two books, the first being Food Photography, Creating Appetizing Images released on June 9, 2019, and the second on WWII Aviation aircraft which was released on August 20, 2021.
The Book is a curated collection of aircraft photographs converted into artwork. Joe combined his photographic and digital skills in creating 34 pieces of aviation artwork. Along with the artwork Joe has compiled historical images and interviews of veterans and their family members about their role in keeping these aircraft in the air.
Joe is also a volunteer for the WWII Airborne Demonstration Team, although he claims he has never jumped out of a perfectly good airplane.
